Lil Wayne Buys into hot watch brand Wize and Ope

Rapper/Entrepreneur Lil Wayne is expanding his portfolio which already includes, music and action sports apparel to now include designer watches. The rapper now holds an ownership stake in French fashion watch brand Wize & Ope and will help the brand's roll out here in the U.S. next summer.

When Paris-based graphic artist Victor Louzon created his Wize & Ope characters five years ago for a comic book, he had no idea it would have the potential to become a global brand name fronted by one of the world’s biggest hip-hop stars. By 2012, Louzon had already surpassed his own expectations by using the characters as the face for trendy sports watches his company designed in the style of a Swatch or G-Shock timepiece. Its early success in Europe and Asia already had more established rivals and suppliers making inquiries for equity stakes, according to Louzon.

In addition to watches, the company also makes toys, audio gear and fashion accessories.

source›› BB