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| Lyor Cohen, Kevin Liles, Todd Moscowitz |
After over a year of dotting all his "I's" and crossing all his "Ts" Lyor Cohen along with Kevin Liles and Todd Moscowitz finally launch their new company and it is called 300. Lyor explains the name choice to billboard.
The name 300 comes from Greek history of the 300 Spartans that fought in a vicious battle against thousands of Persian soldiers in 480 BC. “It was a battle that changed the way wars are fought," says Cohen. "These guys found that if you were well synchronized, strategic, loyal with great planning and preparedness you could do much more with less and be highly effective."
Cohen’s thinking is that having a smarter, nimbler, more efficiently run music company that uses fewer resources to do more for artists has become necessary in the 21st Century music business. The idea is to better align cost structure to the industry’s current needs, where many new artists are naturally entrepreneurial by marketing and building buzz themselves on platforms like YouTube, Twitter and Instagram.
source›› billboard
