We've never seen a deal like this but when you're Lady Gaga, anything is possible. The entertainer known for her far out costumes and makeup has signed on with camera company Polaroid as it's Creative Director. Funny, we can understand the title but for a camera company? That is so un-Gaga of her. Polaroid which just came up for air from Bankruptcy clearly needs a shot in arm and is using one of the hottest artists in music right now to get it.Polaroid executives said consumers could expect to see Lady Gaga pop up in Polaroid's marketing efforts soon after the deal is announced today at the Consumer Electronics Show in Las Vegas. The company said it is "aggressively pursuing" a Christmas 2010 launch of a line of Lady Gaga-branded products.
So basically Gaga is their new pitch person, the face of their products to come. Why didn't they just say that?
Said Lady Gaga in a statement: "The Haus of Gaga has been developing prototypes in the vein of fashion/technology/photography innovation -- blending the iconic history of Polaroid and instant film with the digital era -- and we are excited to collaborate on these ventures with the Polaroid rand. "Lifestyle, music, art, fashion: I am so excited to extend myself behind the scenes as a designer and to -- as my father puts it -- finally, have a real job."
Wow! OK
