MTV finally comes out of the closet

MTV rolled out it's new logo yesterday. The iconic logo got a little nip removing the "Music Television". Many would say this is long overdue since the network stopped being a music programming destination years ago. So what will the "M" in MTV stand for now?

From a truly design perspective, we didn't look at losing 'music television' for any other reason than from a functionality standpoint," said Exarhos. "But we realized that it would have an impact if we took that off. I think those who watch MTV today think about it as much broader than music television.

"Music is still at the heart of everything we do, but it's about a lot more now," she added. "If MTV didn't change, we'd be irrelevant."