Luxury goods and fashion house Christian Dior has over 7 million fans on Facbook and now they plan to serve those fans a new digital magazine called simply Dior.
The magazine — at Diormag.com or via Dior.com — is designed to tell the backstory of the brand and its products. Some editorial content is designed to entertain; some to inform, such as where raw materials for Dior perfumes are harvested. There’s also house lore galore: The site’s introductory letter notes that Christian Dior was so superstitious, he would sew sprigs of lily of the valley into dress linings for luck on the day of his show. In addition to articles, the site is designed to showcase high-res images and longer-format videos that can be shared. It debuts in French and English, with simplified Chinese coming shortly. Versions for the iPad and iPhones are expected in the coming months, Dior said.source: WWD
