Inspiration comes from anything and more times than not at the oddest moments. When Brooklyn Nets co-owner Shawn "Jay Z" Carter's creative team released the revamp team logo which will plaster the borough of Brooklyn via jerseys, hats, posters etc, many thought it fell flat. But as Jay Z, who is also partner and Chairman of advertising and marketing agency, Translation explains the idea behind the logo, we can all slowly learn to appreciate where its coming from.
"I wanted to make it really classic and strong, a throwback to Brooklyn and what we're all about," he explained. "It's real gritty...Just the roots of Brooklyn as this very bold, strong, simple logo. It was really a take off the old subway signs. If you look at the old subway signs, they were in black and white. It was that strong, beautiful, iconic black and white. I wanted to pick something that would stand the test of time and be here forever."source: Complex
