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Monday, August 19, 2013

The Continued Devaluation of The #Jamaican #Dollar Threatens #ReggaeSumfest























Jamaica's biggest music event Reggae Sumfest is under continued threat of being downsized due to the continued dive in the value of the Jamaican dollar

“It cost US$2 million to put on Sumfest, more than last year, due to the economy,” said Johnny Gourzong, Summerfest Productions' CEO and executive director. The promoters booked Miquel in December 2012, but escalating costs delayed the confirmation of additional international acts. Damian Marley and Flo Rida were announced just five weeks prior to the festival. “Due to Jamaica’s exchange rate, it’s become very challenging to find acts that will resonate with the Jamaican audience and overseas visitors; some artists’ high prices are now out of reach for us,” Gourzong disclosed.

source: BB››
 
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