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Wednesday, March 12, 2014

Raz Simone Is About to Invade Hip Hop on a Wider Scale With the Help of Lyor Cohen and Company

Music mogul Lyor Cohen's new music content company 300 is taking shape in more ways than one. The company has a data deal with Twitter, millions to spend and signed its first artist, Raz Simone. Forbes.com did a profile on Cohen and his partners in 300 Kevin Liles and Todd Moscowitz as well as their new artist.

From beneath the brim of a black Oakland Raiders cap, rapper Raz Simone is making the most of what might be the biggest moment of his young career. He’s excitedly addressing two dozen reporters and executives who’ve crammed into the small, wood-paneled room at Terminus Studios in midtown Manhattan, explaining the work that went into Cognitive Dissonance, the album he’s set to release on March 6th. 
The audience includes Simone’s new bosses—Lyor Cohen, Kevin Liles and Todd Moscowitz—whose resumes include lengthy stints as leaders at legendary outfits from Def Jam to Warner Music Group. They’re paying extra-close attention to the 24-year-old Seattle native because he’s the first rapper signed to their new label, 300.


 
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