When Instagram introduced its video service, many of its users who were also users of Twitter's Vine, predicted the death of Vine, even mocking it with funny memes. Well, Vine didn't die and it is actually about to get even better as it introduces direct video messaging.
There is a direct parallel to be drawn here between Instagram’s
Direct image messaging feature, obviously — and it goes hand in hand
with Twitter’s renewed interest in its direct messaging channel. The
allegory is interesting, as there isn’t a lot of public evidence that
Direct has had any real traction. Still, it allows Twitter to experiment
with video messaging in a separate silo, and it does make some sense to
start with Vine before adding video messaging to Twitter. You create a new Vine message by tapping on the Messages section,
recording a video and sending it off. You can send to multiple
recipients, but all of the conversations are one-to-one — much like
competing messaging app Snapchat. If you send to multiple people, you’ll
get separate threads for each one.
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TC
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