Fern Mallis, former head of IMG Fashion and creator of New York Fashion Week was not happy with the current state of the twice a year gathering of designers, buyers and media. She was sick of the flood of "fashion bloggers" who some how became front row occupiers replacing fashion big wigs and magazine editors in most cases. She began to flip things back in the order she thought it should be with less bloggers and more movers and shakers of the fashion industry. Fern never got to implement these plans due to her departure from IMG. However, IMG Fashion's current head honcho Catherine Bennett is bringing this plan to life in an effort to squash what she said has become a zoo. Such a move will no doubt piss off some of those fashion bloggers used to front row treatment, but it looks like IMG wants to get fashion week back to the business of fashion and less gossip and runway recaps.
source›› styleist
