Unveiled this week during the 2011 New York Auto Show, the agreement finds the legendary producer pairing with fellow rapper, spokesperson and Aftermath Entertainment honcho Eminem to help shill for the iconic brand. According to reports, the commercials will begin in May and will revolve around Dre's dedication to his music and line of headphones, Beats by Dre.
Friday, April 22, 2011
Dr. Dre and Chrysler Team up to make sweet sounds for car consumers
Hip Hop super producer Dr. Dre is a man of many titles these days and he just added a new one, "Chief Shiller" for auto giant Chrysler. Dre will design sound systems for the new Chrysler 300 and pitch the custom sedan via TVcommercials with fellow rapper/protege Eminem. Chrysler is clearly trying to grab some young hip consumers for their vehicle and went to two of the biggest names in hip hop to help them do that. Now whether or not it will pay off for Chrysler is a wait and see.



