Start ups are always cool and and everyone wants to work for the hot start up. But when said start up grows into a $100 Billion giant, a new set of responsibilities and rules come into play .The coolness cools and a corporate culture slowly moves in. This seems to be the story at Google once dubbed the coolest place to work. But if CEO/Founder Larry Page has his way (which he is), Google will preserve the cool by any means necessary.
Mr. Page has never been more impatient than he is now. He is on an urgent mission to pull Google through a midlife crisis that threatens to knock it off its perch as the coolest company in Silicon Valley.[NYT]
So Mr. Page, Google’s co-founder and former chief executive, who returned to the top job in April, is making changes large and small. He dropped more than 25 projects, saying they were not popular enough. He masterminded Google’s biggest deal by billions, the $12.5 billion Motorola Mobility bid, a bold move that positions the company to enter the hardware business. Borrowing from the playbooks of executives like Steven P. Jobs and Mayor Michael R. Bloomberg, he has put his personal imprint on the corporate culture, from discouraging excessive use of e-mail to embracing quick, unilateral decision-making — by him, if need be.
