Through the lens and vision of photographer Steve Meisel comes luxury clothier Prada's spring/summer 2012 campaign. A mix of beautiful girls, dusty gas stations and classic muscle cares is a new approach for Prada.
1950s hot rods and muscle cars with spiky rear fins and bodies emblazoned with[Fashion Copious]
flames reflect the design motifs in the collection. The iconographic language of
Americana is re-drawn through more than half a century of pop and style culture. The
gas station is cast as a central symbol in this post-modern crossroads of new horizons
and economic fulfillment, a stage set where fashion, fantasy and the promise of new
discoveries collide.
