Cycling fashion will roll into the Melbourne Fashion Festival as part of the L'Oreal Cultural program:
Lara McPherson, one of those behind the bike runway, said Melbourne had a great bike and fashion culture.source: Herald Sun
"We get really excited about seeing everyday people looking great riding a bike," she said.
"It's quite a Melbourne aesthetic."
Ms McPherson said bike riders were encouraged to don their best duds and cycle down the runway at the event.
